Our Story

Baby Give Back is a Queensland charity with a mission to give children an equal start in life by providing material basics (like clothing and nappies) to vulnerable families. We leverage the power of community donations and volunteers to create impact in partnership with social service agencies and health networks working with families in need.

The idea came to life when our founder Carly wished to pass on her gently used baby items after completing her family. Realising how lucky she was to be able to provide everything her children needed for the best start in life, Carly became passionate about helping families who weren’t as lucky as hers and recreating a village in her community. Inspired by St Kilda Mums, Carly began collecting donations and connecting with agencies, quickly transforming her garage into a makeshift storage space for the growing donations.

With the need in the community ever increasing, Baby Give Back expanded, moving to a warehouse in Burleigh Heads in 2018, and later to a larger facility in Varsity Lakes in 2020.

From 2025, our focus is on expanding our clothing program and ensuring it is accessible to every Queensland child in need.

Powered by an army of incredible people who share our vision, our volunteers are the heart of what we do. On any given day, our warehouse is bustling with the chatter and energy that these incredible people bring to our community. With the courage to do whatever it takes to achieve our mission and the backing of our incredible community, Baby Give Back provides judgment free support to thousands of babies and children each year.

The Problem

For vulnerable families, accessing essential clothing for their young children aged 0-5 can be a struggle. The first 2,000 days—from conception to school age—are critical for a child's development, with their experience leading to lasting inequalities, affecting their physical, mental, and social growth. Having access to essential clothing can make all the difference. It's not just about dressing them—it's about giving them the chance to fully participate in life and access vital services.

Clothing poverty is a real but solvable issue. By leveraging textile waste in Australia, we ensure vulnerable children have what they need to feel safe, cared for, and included, giving a baby or child a brighter start in life.

Our Story in Action

Discover the heart of Baby Give Back through our story. Watch our video to see how we provide essential support to families in need, working alongside social service agencies to give every child an equal start in life. Learn more about the impact of your donations and how we’re building a brighter future, one family at a time.

Our Mission

To give children an equal start by providing material basics to families in partnership with services working on the wider wellbeing needs of children and families.

Our Vision

Every child has an equal start in life.

Our Values

  • Courage

    We are passionate, transparent and will do whatever it takes to achieve our mission.

    Baby give back Courage
  • Community

    Everyone is welcome to be a part of our village.

    Community
  • Compassion

    We provide judgement-free support to vulnerable families. 

  • Sustainability

    We care about a healthier future for our children, our community and our environment so we redistribute, repurpose and recycle.

Our Team

It takes a village to raise a child and at Baby Give Back we have an incredible number of community members who ensure we can continue our work. We are powered by over 400+ volunteers annually who give their time to ensure vulnerable children have a safe start to life.

Our Board

  • Stephen Holmes

    Stephen Holmes

    Chairman

  • Carly Ashwood

    Carly Ashwood

    Director

  • Carly Fradgley

    Carly Fradgley

    Director

  • Norelle McHugh

    Norelle McHugh

    Director

  • Charlotte Goninan

    Charlotte Goninan

    Director

  • Tiffany Rose

    Tiffany Rose

    Director

  • Robert Hoffman

    Robert Hoffman

    Board Member

Executive Team

  • Carly Fradgley

    CEO

  • Shannon Calderoni

    Shannon Calderoni

    COO

OUR 2030 STRATEGY

OUR 2030 STRATEGY

We are excited to soon be launching our 2030 Strategy with a refined focus on scaling our Clothing Program across Queensland by leveraging the circular economy and redistributing preloved clothing. Babies and children deserve to grow up in engaged, equitable communities where families thrive.

COMING SOON

Annual Reports

Our annual report gives you an insight into what Baby Give Back has achieved during the last financial year.